Freelancers A to Z #017 How to Boost Your Freelance Business in December
Freelancers A to Z is a series of roundup posts with captivating curated blog posts, podcasts and articles.
My purpose is to give you as a freelancer a place where you can find support and help with productivity, motivation and time management issues. Here you will find simple yet powerful hacks to improve your productivity and boost your freelance business instantly.
Are you ready?
Freelancing in today’s world requires a lot of hard work, extra effort, and more precaution. Where there are beyond rewarding results, there may also be risks if you do not take care.
Freelancers have marked the world and are more prominent than ever. They have made a great impact and have assisted numerous companies. But it takes a lot of effort to make sure that you stand out from the crowd.
You have a lot of responsibility and work your way through to please the client. Freelance may seem like all fun and games but if you do not organize your workload, it will come tumbling down.
From making sure that your freelance business reaches out to numerous people to create an unforgettable brand, you are sure to take over the freelancing world with a storm. Challenges are a part of freelancing, it is how you overcome them and build yourself that really matters. Once you have cracked the code, you are good to go.
You can make a great deal of money if you keep these tips in mind. Be it email marketing or getting your pay in time, this article lists down the possible ways you can shine.
1
How to Build Your Personal Brand as a Freelancer?
Freelancing may seem like an easy job but you need to put a lot of effort to make sure that you stand out. How can you do that? By building your personal brand as a freelancer. The article gives you simple steps to follow to make sure that you stand out from the crowd.
The first important thing is to make sure that you understand what a personal brand is. As per the article, you need to represent who you are and maintain your reputation. Make sure that you show your work and let others speak for you.
Once that is done, the website states, you need to define a business name and make an online presence. You need to make sure that you put up a quality content strategy and be honest with your work.
The article says that once you make these small efforts, you can easily make a personal brand that would signify your work ethic. Make a personal brand and welcome more reliable work.
2
Why You Should Leverage Email Marketing in Your Freelance Business?
As a freelancer, you need to make sure you capture the attention of many clients out there. And what better way than through email marketing? Email marketing helps you to showcase your work to people out there scavenging for a freelancer.
This article tells you why email marketing is important for your freelance business. One profit is to make your business grow. The more email marketing, the more you reach out to people and you can also use it as a way to know your clients.
As per the article, if you have the right tools you can pinpoint what people are looking for and provide the best. Email marketing, says the write-up, is a great way to build trust with your leads and to make your business visible to everyone.
The more people see your freelance business, the more clients you will get. All of this is possible through simple email marketing.
Lastly, the article says that you need to use email marketing to gain feedback. Feedback can up your game because you will attract more clients.
3
The Power of the Right Name for Your Business
You cannot freelance without a catchy business name. What needs to be focused on is if your freelance business has a personal or a company name. The article states the potential pros and cons of choosing a personal or a company freelance business name.
Make sure it represents who you are and what you do. For the personal freelance business name, the article points out that you can add a personal touch, you would be perceived as affordable because of the personal name, and it can rank you at the top during google searches.
Easy to find clients and get work. But the cons, the article says, are that you can hamper your growth, it is hard to attract clients because of the personal touch, and separating your personal work from an official can be difficult.
When it comes to choosing a company name, the article says that it makes you more professional and can get you, high-paying clients. Other than that, using a company name also means you can expand and add in more team members.
The write-up also says that the cons of a company name are that it may scare away small clients, finding a catchy name isn’t that easy and is not as flexible as a personal name. Keeping these things you can choose a name for your freelance and attract more clients.
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4
How to Calculate Your Rates Right?
Setting your rates as a freelancer is a task that can earn you a humongous advantage. This article makes it clear and precise by telling how you can set your rates without the fear of losing clients.
A very clever way to calculate your freelance rate, says the article, is by seeing your expenses, calculating your working days, and your minimum acceptable rate. This way you can specify how much to rate your freelancer business as a beginner.
The article also suggests that you look at how much others charge for the same niche that you are working on. You can also charge according to the projects you get, says the article.
One way is to charge on an hourly basis or you can specify a fixed price for every project. The newest way to charge is by using retainer agreements which act as a safety net for freelancers and welcomes consistent income.
It is important that you specify and set your rates as a freelancer, you can welcome more income and more clients.
5
The Art of Invoicing Your Clients
As a freelancer, one of the challenges is getting your invoice paid faster. The article makes it clear that to get timely payments, make your invoice precise. You need to make sure that you list down the important details that list your work.
To make sure you get paid at a quicker rate, the article states that you need to be sure of what your payment terms were with the client. Only then can you keep track of the record. Make sure you offer early payment, this way you are not completely at risk.
To ensure that you get your pay faster, you need to send an automatic reminder. The article asks you not to be hesitant.
You did the work and you deserve the money. Freelancers always have the risk of being let down by clients. To ensure that you get paid in time, you can follow these tips and find yourself at ease.
6
All work and no play…
The last thing I would like to share with you is music. It has a special place in my life. For that reason I listen to music when I work. However, as some of you already know, it’s also because I want to cut off the noise caused by my neighbors.
This week Faithless. They’re back and it’s the best Faithless’ album since the album “To All New Arrivals“, published in 2006.
Last but not least: in the next issue your playlist can appear in this place. So leave in comments your favourite music that you love to listen when you work.
One last thing
In the comments below let me know what do you think about this issue of Freelancers A to Z. Tell me what do you like, what is not so good, what do you want more of. I need to know everything.
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The next issue will be available in two weeks.
Take care and have a nice time
Mariusz from the Time Continuum App